Pinnacle Finance Blog

February 15, 2016


Is it online or offline? Where does the search for a contractor begin? In this digital world we live in today, you may be surprised to hear that the search does NOT begin online. It begins with old fashion “word-of-mouth”, or referrals. However, referrals help both older generations and younger generations in different ways. The older generation gets their referrals by talking with friends and family. The younger generation, who grew up on the internet, tend to look at online reviews. The perfect plan – find the right mix of traditional (referrals) and new (online reviews) methods of marketing. Although […]
May 23, 2016

Video – A Great Marketing Tool for Your Business

We came across an interesting article in the NARI Newsletter about using Instagram 60-second videos for your business. Although the article addresses Instagram specifically, video in general is great way to bolster your marketing. With so many tools available today, even to small businesses, the cost and time associated with creating videos is more affordable and easier than ever before. Did you know? YouTube is the second largest search engine, behind Google. It is ahead of Bing and Yahoo among others, all together. The article provides helpful advice on how to create videos including very simple tips like using a […]
June 17, 2016

Homeowner Seminars – One Marketing Tool That May Work for You

Last month we posted about using video for marketing your business. It’s a great tool for marketing in today’s day and age. It’s easier than ever to produce and search engines love video. But video is a digital marketing initiative and merely one of many tools within a full marketing plan. The trick is to find what methods best work for your business and then keep it going. On the more traditional side of things, many remodelers have found Homeowner Seminars to be an effective method of marketing, and by extension, a way to get good leads. Not all marketing […]
April 11, 2017

Steps to Grow Your Business

Did your business grow year-over-year from 2015 to 2016? If yes, do you want to improve upon the percentage of growth? If no, what are you NOT doing that you should be doing to grow your business? Marketing your business is a daily activity. Every communication, every action, execution and presentation of your company is a marketing endeavor. It’s a concerted effort and requires a time investment and yet there are many simple steps you can take every day to move up the ladder of growth. Here are some great steps you can implement and see your business grow: Be […]