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Pinnacle Finance Blog

February 15, 2016

WHERE DO POTENTIAL CLIENTS START THEIR SEARCH FOR A CONTRACTOR?

Is it online or offline? Where does the search for a contractor begin? In this digital world we live in today, you may be surprised to hear that the search does NOT begin online. It begins with old fashion “word-of-mouth”, or referrals. However, referrals help both older generations and younger generations in different ways. The older generation gets their referrals by talking with friends and family. The younger generation, who grew up on the internet, tend to look at online reviews. The perfect plan – find the right mix of traditional (referrals) and new (online reviews) methods of marketing. Although […]

February 17, 2016

LOAN DOCUMENTS UPDATE

One of our primary goals at Pinnacle Finance is to fund loans as quickly as possible for our dealers. Dealers can assist in this process by making sure that Pinnacle has all of the required documents and that they are completed correctly. To help make the funding process as efficient as possible we have made some minor changes to our credit application and contract completion screens within the Pinnacle Online Dealer System (PODS). First, to review, the following are the documents Pinnacle requires to fund a loan. Credit application signed by customer(s) – An original of the credit application […]

January 24, 2017

Content Marketing – Rising Above the Noise

Content Marketing has become a key element in successful marketing for businesses across all industries. However, the remodeling world has fallen behind and doesn’t use content marketing much when advertising their company. In today’s world of multi-channel marketing, advertisements have become background noise that consumers don’t even hear anymore. They are everywhere – TV, radio, online, print, social media, billboards, your phone and more. How can a company stand out and rise above all the noise of very loud advertising? Think about your own purchasing habits today, whether you are purchasing a product or engaging a company for a service. […]

January 25, 2017

Increase the Percentage of Approved Credit Applications – Grow Your Business

Happy New Year! As we begin the New Year we believe it will be helpful to reprint an article we wrote at the beginning of last year on tips to increase the percentage of credit applications that are approved. What would it mean to your bottom line if you could get an additional 5%-10% of your credit applicants approved compared to last year? More approved applications leads to higher sales volumes and greater profitability. You can be sure to maximize the percentage of approved credit applications by following some of these tips below. Make sure the customers’ income on the […]