What is brand awareness and why do companies in any industry, large and small, need to put forth efforts in marketing their brand? With the technology that’s available today, customers and prospects have the power to find the businesses they want to engage, whether this means purchasing products or hiring a company for services. The question is – do they know your company even exists? Have they heard about your company and the work that you do? Are they aware of your brand? Simply stated, the definition of brand awareness is: A brand is one of your company’s most valuable […]