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January 24, 2017

Content Marketing – Rising Above the Noise

Content Marketing has become a key element in successful marketing for businesses across all industries. However, the remodeling world has fallen behind and doesn’t use content marketing much when advertising their company. In today’s world of multi-channel marketing, advertisements have become background noise that consumers don’t even hear anymore. They are everywhere – TV, radio, online, print, social media, billboards, your phone and more. How can a company stand out and rise above all the noise of very loud advertising? Think about your own purchasing habits today, whether you are purchasing a product or engaging a company for a service. […]

October 18, 2018

Why Customers Should Choose You – Build Brand Awareness for Your Remodeling Company

What is brand awareness and why do companies in any industry, large and small, need to put forth efforts in marketing their brand? With the technology that’s available today, customers and prospects have the power to find the businesses they want to engage, whether this means purchasing products or hiring a company for services. The question is – do they know your company even exists? Have they heard about your company and the work that you do? Are they aware of your brand? Simply stated, the definition of brand awareness is: A brand is one of your company’s most valuable […]

March 6, 2019

Do You Have a Plan for Marketing Your Home Improvement Company

When owners start a home improvement business they typically plan and budget for things like lead generation, computers, office supplies, employee salaries, rent, equipment, electricity and phone costs. You need these things to have a viable business. However, there is often no plan for marketing. This translates to – there is no budget for marketing, particularly when it’s a smaller company. Marketing should also be in that category of “must-haves” for both short and long term success of the business. The problem is often a resources issue. Can a business afford a full-time or part-time employee to do […]

August 27, 2019

Instagram, Pinterest, Facebook and Houzz for Your Remodeling Business

We talked about the importance of visuals and photos in the remodeling business. We also talked about how memorable photos are, when you compare them to the written word or the spoken word. Simply stated, people remember visuals far more than they remember what they read or what they hear. In fact, one best practice of social media and content writing is to include visuals to complement your writing. It’s worth showing you these statistics once again. According to the research: Just 10% of people remember what they hear. Just 20% of people remembering what they read. While, 80% of […]