Last month we posted about using video for marketing your business. It’s a great tool for marketing in today’s day and age. It’s easier than ever to produce and search engines love video. But video is a digital marketing initiative and merely one of many tools within a full marketing plan. The trick is to find what methods best work for your business and then keep it going.
On the more traditional side of things, many remodelers have found Homeowner Seminars to be an effective method of marketing, and by extension, a way to get good leads. Not all marketing has to be online, digital and web-related. Homeowner Seminars are an excellent way to educate and meet people face-to-face while establishing yourself as an expert in the industry. Marketing today is much more about educating prospective customers vs. selling them. The hard sell marketing has become the past. Content and education is the present.
Here are some things to consider when you are trying to decide whether or not you should host Homeowner Seminars as part of your marketing efforts:
- Preparation – You must be well-prepared when inviting prospective customers to your event. You need to be sure the topic you present will be the right information to the right audience.
- Messaging – Part of your preparation is determining your message. What do you want the attendees to know about your business? You need to show them how your company can be the solution to their needs. Your presentation should be educational on not “salesy”.
- Target Audience – Who is your target audience? You should know who you want to invite and who you want to target as a customer. Plus you need to decide whether you invite many people or a smaller number, like 20 to 30 attendees.
- Visuals – Pictures really are worth a thousand words. In the world of remodeling, beautiful photographs will sell your talent and ability better than any written word. Be sure to have photos, lots of them, in your presentation and at the event.
- Marketing Materials – Be sure to send your attendees at the event with a takeaway, like a beautiful brochure that showcases your talent and of course, a business card. You want to stay top-of-mind with prospective customers.
- Location – Should you have it at your showroom? What if you don’t have a showroom? You will need a nice, comfortable space that can accommodate your invitees and allows you to make a presentation that is easy to hear and see. You also must consider if you want food and drink at your event.
- Partners – Does presenting with a partner company who is not your competitor make sense for you, to help make your events a success? Sometimes there is a partner in a related field who may be able to add value to the content you are presenting plus they may be able to help bring people to the event for increased attendance.
- The Follow Up – Once the seminar is done, the real work begins. Be sure to follow up with attendees so that your efforts of presenting great content at an excellent event are not wasted.
Homeowner Seminars may not be your best option for marketing your business. Or they can be the perfect complement to your other marketing initiatives. If you haven’t tried them, it may make sense to try a few and then track the results. If you are able to generate business, you can continue to host events. Marketing is a large effort that includes many different initiatives working together to get your business noticed. Homeowner Seminars may be one of the efforts worth the time and work you put into them.
The 5 W’s of Homeowner Seminars
Homeowner Seminars Offer a Way to Position Yourself as an Expert and to Boost Leads