When owners start a home improvement business they typically plan and budget for things like lead generation, computers, office supplies, employee salaries, rent, equipment, electricity and phone costs. You need these things to have a viable business. However, there is often no plan for marketing. This translates to – there is no budget for marketing, particularly when it’s a smaller company.     Marketing should also be in that category of “must-haves” for both short and long term success of the business. The problem is often a resources issue. Can a business afford a full-time or part-time employee to do […]