marketing Archives - Page 2 of 3

Pinnacle Finance Blog

September 19, 2017

Consistent Marketing Will Payoff Over the Long Run

Referrals, consistent marketing efforts or both? It seems like a simple question, but it is not. Are you relying solely on referrals to build your business? What other activities are you doing in the charge forward to acquire more business? Do you feel comfortable enough that you do not need to put forth any other effort to help grow your business? The remodeling business has been strong the last few years, therefore you may feel comfortable relying on referrals as your main source of acquiring new business. But you should consider other options. Of course, during times when the economy […]

December 13, 2017

Why Video Marketing Should Be Important to Your Business

Marketing today is all about educating your audience and providing valuable content to help steer customers to your business. A never-ending challenge for companies in all industries is how to get the most out of your investment in marketing. Both in time and dollars, what are the most effective marketing methods you can use? And more importantly, why should you be using them? In the remodeling business, your potential customers have many questions that need answers. Often, this is the first time they have ever taken on a project like this. Sometimes it is difficult to visualize what is possible […]

October 18, 2018

Why Customers Should Choose You – Build Brand Awareness for Your Remodeling Company

What is brand awareness and why do companies in any industry, large and small, need to put forth efforts in marketing their brand? With the technology that’s available today, customers and prospects have the power to find the businesses they want to engage, whether this means purchasing products or hiring a company for services. The question is – do they know your company even exists? Have they heard about your company and the work that you do? Are they aware of your brand? Simply stated, the definition of brand awareness is: A brand is one of your company’s most valuable […]

March 6, 2019

Do You Have a Plan for Marketing Your Home Improvement Company

When owners start a home improvement business they typically plan and budget for things like lead generation, computers, office supplies, employee salaries, rent, equipment, electricity and phone costs. You need these things to have a viable business. However, there is often no plan for marketing. This translates to – there is no budget for marketing, particularly when it’s a smaller company. Marketing should also be in that category of “must-haves” for both short and long term success of the business. The problem is often a resources issue. Can a business afford a full-time or part-time employee to do […]