We came across an interesting article in the NARI Newsletter about using Instagram 60-second videos for your business. Although the article addresses Instagram specifically, video in general is great way to bolster your marketing. With so many tools available today, even to small businesses, the cost and time associated with creating videos is more affordable and easier than ever before.

Did you know? YouTube is the second largest search engine, behind Google. It is ahead of Bing and Yahoo among others, all together.

The article provides helpful advice on how to create videos including very simple tips like using a tripod (which is not only simple but is inexpensive) to planning and editing. Videos can be produced professionally, which does have a cost associated with it, while others can be do-it-yourself and more casual using the video feature of a DSLR Camera or your mobile phone camera. Providing various types of videos is a great way to keep the interest of your audience. Examples include:

• How-to videos are very popular and people do watch them.
• Highlight your talents in a short video. Not everyone knows how to lay tile properly or install a sink or countertop.
• Behind-the-scenes videos are a great way to have a little fun while showing how much work really does go into each and every project.
• Customer testimonial videos are a very positive way to show what other people think of your talent and professionalism.
• A formal company video can be produced by a professional video company which highlights your company’s capabilities and people.

Historically, television was really the only medium to distribute videos however now there are multiple options including:

• Your website
• All social media channels – Facebook, Twitter, LinkedIn, Google Plus, Instagram
• Your own YouTube channel
• Your blog
• Email marketing

This article concentrated on Instagram videos but do you know about other available video apps:

• Facebook Live
• Periscope
• Snapchat
• Vine
• Meerkat

Here are some good articles on the subject of video. Take some time to think about video and if/how video may help you market your business.

Learn how to market your business with Instagram’s 60-second videos (NARI Newsletter Article)

13 Stats That Prove the Power of Video Marketing

The Top 16 Video Marketing Statistics for 2016

Images are worth a thousand words. Videos are worth much more.