Pinnacle Finance Blog

May 23, 2016

Video – A Great Marketing Tool for Your Business

We came across an interesting article in the NARI Newsletter about using Instagram 60-second videos for your business. Although the article addresses Instagram specifically, video in general is great way to bolster your marketing. With so many tools available today, even to small businesses, the cost and time associated with creating videos is more affordable and easier than ever before. Did you know? YouTube is the second largest search engine, behind Google. It is ahead of Bing and Yahoo among others, all together. The article provides helpful advice on how to create videos including very simple tips like using a […]
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August 27, 2019

Instagram, Pinterest, Facebook and Houzz for Your Remodeling Business

We talked about the importance of visuals and photos in the remodeling business. We also talked about how memorable photos are, when you compare them to the written word or the spoken word. Simply stated, people remember visuals far more than they remember what they read or what they hear. In fact, one best practice of social media and content writing is to include visuals to complement your writing. It’s worth showing you these statistics once again. According to the research: Just 10% of people remember what they hear. Just 20% of people remembering what they read. While, 80% of […]
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