referrals Archives - Pinnacle Finance

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February 15, 2016

WHERE DO POTENTIAL CLIENTS START THEIR SEARCH FOR A CONTRACTOR?

Is it online or offline? Where does the search for a contractor begin? In this digital world we live in today, you may be surprised to hear that the search does NOT begin online. It begins with old fashion “word-of-mouth”, or referrals. However, referrals help both older generations and younger generations in different ways. The older generation gets their referrals by talking with friends and family. The younger generation, who grew up on the internet, tend to look at online reviews. The perfect plan – find the right mix of traditional (referrals) and new (online reviews) methods of marketing. Although […]

September 19, 2017

Consistent Marketing Will Payoff Over the Long Run

Referrals, consistent marketing efforts or both? It seems like a simple question, but it is not. Are you relying solely on referrals to build your business? What other activities are you doing in the charge forward to acquire more business? Do you feel comfortable enough that you do not need to put forth any other effort to help grow your business? The remodeling business has been strong the last few years, therefore you may feel comfortable relying on referrals as your main source of acquiring new business. But you should consider other options. Of course, during times when the economy […]

March 6, 2019

Do You Have a Plan for Marketing Your Home Improvement Company

When owners start a home improvement business they typically plan and budget for things like lead generation, computers, office supplies, employee salaries, rent, equipment, electricity and phone costs. You need these things to have a viable business. However, there is often no plan for marketing. This translates to – there is no budget for marketing, particularly when it’s a smaller company. Marketing should also be in that category of “must-haves” for both short and long term success of the business. The problem is often a resources issue. Can a business afford a full-time or part-time employee to do […]