Pinnacle Finance Blog

June 26, 2017

Why Responsive Web Design is Important for Your Home Improvement Business

Do you have a website for your home improvement business? If you don’t, you are at a competitive disadvantage. A good website is how your prospective clients can find you and allows you to make a positive first impression.  Some studies have indicated that a prospect’s decision-making process is 70% complete before they ever contact a company for their product or services. This is the importance of a good website for your business, but do you know why a responsive website is important? What is responsive web design? It is an approach to website design and development that creates dynamic […]
September 15, 2017

Avoid the Dreaded “Credit Freeze”: What You Need To Know About the Equifax Security Breach

  Background information: On September 7th Equifax announced that it had suffered a data breach from mid-May through July that potentially impacted 143 million US consumers.  The data accessed by the criminals includes names, Social Security numbers, birth dates, and addresses.  Equifax also said the breach involved some driver’s license numbers (although it didn’t say how many or which states might be impacted), credit card numbers for roughly 209,000 U.S. consumers, and “certain dispute documents with personal identifying information for approximately 182,000 U.S. consumers”.  Equifax has provided a website with further information on the data breach,   Additionally, this article,, […]
September 18, 2017

Economic Update – September 18, 2017

As we have written previously GDP growth in Q1 was disappointing at 1.2%, but Q2 did rebound to 3.0% based on the “second” estimate from the Bureau of Economic Analysis as of the end of August.  The better growth figures in Q2 were partly driven by increases in personal consumption.  The consensus estimate for Q3 GDP growth is 2.7% with the GDPNow estimate from the Atlanta Fed at 3.0%.  However, Hurricanes Harvey and Irma may very well have a near term impact on growth in Q3 and don’t appear to be factored into those estimates.  One of the major brokerage […]
September 19, 2017

Consistent Marketing Will Payoff Over the Long Run

Referrals, consistent marketing efforts or both? It seems like a simple question, but it is not. Are you relying solely on referrals to build your business? What other activities are you doing in the charge forward to acquire more business? Do you feel comfortable enough that you do not need to put forth any other effort to help grow your business?  The remodeling business has been strong the last few years, therefore you may feel comfortable relying on referrals as your main source of acquiring new business. But you should consider other options. Of course, during times when the economy […]