Pinnacle Finance Blog

August 24, 2016

Labor Shortages Impacting Industry

The availability of skilled workers has become one of the biggest challenges faced by the home improvement industry as activity has increased and grown since the years of the recession.  Also, the rise in prices for both new homes and existing homes has increased demand for remodeling work as people are staying in homes longer. The labor shortage is only expected to intensify as current skilled workers become older and reach retirement age.  As a result industry leaders and associations are putting a real effort into solving this problem. Key Findings: There are several reasons at the root of the […]
November 3, 2016

How to Save a Sale When Doubts Begin

Every remodeler has faced this scenario – you go to the home to discuss the remodel job. The homeowners get excited with the prospect of the new, beautiful home that will be theirs with a remodel project. You give them the proposal that outlines the details, costs and timeline. Then the enthusiastic prospect suddenly becomes the silent prospect.   When doubt sets in and the reality of the scope of the project is in front of the homeowners, many things go through the mind of the prospect. Can we really afford to do this? Won’t it be a hassle to […]
November 7, 2016

Keep Closing Sales Through the Holidays!

90 Days No Payments Special Pricing! With the holidays quickly approaching many of your potential customers may be concerned about over-extending themselves financially around the holidays. The use of 90 days No Payment promotions can be extremely useful in overcoming these objections.  Using this promotion the customer’s first payment will not be due until February or March.  Now through the end of the year Pinnacle is reducing your cost for the use of the promotions. ————————————————————————————————————————– We offer two 90 Days No Payment promotions: 90 Days No Interest & No Payments – 2.5% Dealer Fee (normally 3.5%) (First payment will […]
January 24, 2017

Content Marketing – Rising Above the Noise

Content Marketing has become a key element in successful marketing for businesses across all industries. However, the remodeling world has fallen behind and doesn’t use content marketing much when advertising their company. In today’s world of multi-channel marketing, advertisements have become background noise that consumers don’t even hear anymore. They are everywhere – TV, radio, online, print, social media, billboards, your phone and more. How can a company stand out and rise above all the noise of very loud advertising? Think about your own purchasing habits today, whether you are purchasing a product or engaging a company for a service. […]