Pinnacle Finance Blog

February 26, 2018

Economic Update – January/February 2018

Since our last update in December data points related to the economy remain positive overall. Employment and GDP Gains Continue Momentum… In January the economy added 200,000 new jobs following up the 148,000 jobs added in December.  The unemployment rate remained at 4.1% for the fourth consecutive month.  The first estimate of GDP in the fourth quarter of 2017 was 2.6%, down from 3.2% in the third quarter, a mild disappointment as expectations in December were for growth of over 3.0%.  However, within the fourth quarter GDP figure consumer spending grew at 3.8% which was the fastest rate of growth […]
February 27, 2018

Differentiation is the Best Marketing for Remodeling Companies

Are you creating a memorable impression of your business to your customers and prospective customers?  Many times businesses do not communicate the right message when marketing themselves. As a result they are not making that memorable impression although they may believe they are. Too often businesses that are not big billion-dollar brands believe they do not have to work hard to differentiate their brand image, values, mission and messaging from other companies. When your company is not comparable to the likes of Coca Cola, Apple, Amazon, Microsoft and other big brands we know, business owners incorrectly think the same rules […]
October 17, 2018

Economic Update – September/October 2018

GDP Growth Shows Strong Upturn… Since our last update in the spring the US economy has shown strong growth over the past several months. Gross Domestic Product (GDP) figures for the second quarter indicate the economy grew 4.2%, an increase from 2.2% in the first quarter and 2.9% in the fourth quarter of 2017.Growth in the second quarter was driven in part by strong consumer spending. On Friday the first estimate for the third quarter GDP was reported at 3.5%. …While Jobs Remain Plentiful… With strong GDP growth job creation has remained solid with an average of 189,000 jobs added […]
October 18, 2018

Why Customers Should Choose You – Build Brand Awareness for Your Remodeling Company

What is brand awareness and why do companies in any industry, large and small, need to put forth efforts in marketing their brand? With the technology that’s available today, customers and prospects have the power to find the businesses they want to engage, whether this means purchasing products or hiring a company for services. The question is – do they know your company even exists? Have they heard about your company and the work that you do? Are they aware of your brand? Simply stated, the definition of brand awareness is: A brand is one of your company’s most valuable […]