We talked about the importance of visuals and photos in the remodeling business. We also talked about how memorable photos are, when you compare them to the written word or the spoken word. Simply stated, people remember visuals far more than they remember what they read or what they hear. In fact, one best practice of social media and content writing is to include visuals to complement your writing. It’s worth showing you these statistics once again.
According to the research:
Have you considered social media marketing for your remodeling business?
Specifically, have you considered the following platforms – Instagram, Pinterest, Facebook, YouTube and Houzz – as a marketing method for your business? We are asking you about these particular platforms because they are focused on visuals. And traditionally, people often think of these social media outlets only as retail platforms that target retail customers, women, arts and crafts and recipe focused followers. However, businesses (including hard-to-convince B2B companies) have come to see how these social media platforms can benefit their business. The remodeling industry absolutely falls into the category of an industry that can benefit from social media marketing.
Why is that?
How can you use these social media platforms for your business?
Say it with pictures. Show your expertise and talent with beautiful visuals. Your pitch to prospects will be more memorable when you use images.
The conclusion of one of the articles listed below says it best –
When you think of memories that stand out, it’s rare that you’d imagine a block of floating text. Visuals allow for instant recall. So, for the sake of your marketing strategy, remember to keep it visual.
For more information related to the topic of social media and visual content:
Making Social Media Work for Your Remodeling Business