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Pinnacle Finance Blog

September 19, 2017

Consistent Marketing Will Payoff Over the Long Run

Referrals, consistent marketing efforts or both? It seems like a simple question, but it is not. Are you relying solely on referrals to build your business? What other activities are you doing in the charge forward to acquire more business? Do you feel comfortable enough that you do not need to put forth any other effort to help grow your business? The remodeling business has been strong the last few years, therefore you may feel comfortable relying on referrals as your main source of acquiring new business. But you should consider other options. Of course, during times when the economy […]

November 2, 2017

Keep Closing Sales Through the Holidays! 90 Days No Payments Special Pricing!

It’s that time of year again as the holidays are quickly approaching. Many of your potential customers may be concerned about over-extending themselves financially around the holidays. The use of 90 Days No Payment promotions can be extremely useful in overcoming those objections. Using this promotion, the customer’s first payment will not be due until February or March. Now through the end of the year Pinnacle Finance is reducing your cost for the use of those promotions. We offer two 90 Days No Payment promotions: 90 Days No Payments & No Interest – 2.5% Dealer Fee (normally 3.5%) (First payment will be 90 […]

December 11, 2017

Economic Update – Labor Market is Bouncing Back from Hurricanes

Currently there are many positive indicators regarding economic activity that should bode well for the home improvement industry heading into 2018. Let’s take a look… Consumer Confidence Survey at 17-year High The Conference Board’s Consumer Confidence Index for November was at 129.5 which is the fifth consecutive monthly increase and is at a 17-year high. A part of that data indicated that consumer’s optimism about the short term outlook and the job market both improved in November compared to October. The University of Michigan also releases a Consumer Sentiment Survey which showed a decline in November to 98.5 from October’s reading […]

December 13, 2017

Why Video Marketing Should Be Important to Your Business

Marketing today is all about educating your audience and providing valuable content to help steer customers to your business. A never-ending challenge for companies in all industries is how to get the most out of your investment in marketing. Both in time and dollars, what are the most effective marketing methods you can use? And more importantly, why should you be using them? In the remodeling business, your potential customers have many questions that need answers. Often, this is the first time they have ever taken on a project like this. Sometimes it is difficult to visualize what is possible […]